Jaguar Set The Pace
To promote the launch of the I-Pace and E-Pace cars, Jaguar commissioned Imagination to create an audio visual experience around Dua Lipa’s hit song ‘Want To.’ Attendees at the launch event in Amsterdam had the opportunity to create real time remixes and music videos of the song based on data obtained from the vehicles during their test drives.
I was responsible for creating the audio remix engine and the dynamic video creation at the live event using OpenGL rendering across multiple AWS GPU instances. This I-Pace experience created over 140 unique videos over the two-day event and roughly 90,000 audio remixes since.
Extract from final video souvenir
Exploration - realtime audio reactive graphic in Unity
Exploration - audio reactive visualization in Unity